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The Digital Lifestyle of Teenagers – How Service Providers Can Stay Relevant
Is there anyone who isn’t familiar with the term “Millennials”?… Many industries, including the communications, started focusing on this generation a bit late, when the majority of Millennials were well into their twenties… Today, there’s a new generation of consumers, teenagers, who will reach maturity soon and become the next segment of paying customers.
- How digitally sophisticated 15-18 year olds are turning to disruptive digital players who are challenging old world business models
- What influence these disruptive players have on how teenagers live and perceive the world and how they express themselves
- Share examples from around the world, and discuss what this all means to service providers
Marketing Insight & Strategy Manager, Amdocs
Jenny is a communications industry business and market strategy and analysis expert. She was instrumental in Amdocs winning the ITSMA gold award for Accelerating Business through Thought Leadership.